Climate-Aligned Sponsorship Infrastructure For Sport

We accelerate investment into credible, climate-aligned athlete partnerships by making sustainability-driven sponsorships more structured, strategic, and defensible.

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Partner as a brand

join as an athlete

The Problem

Sustainability is complex and easy to miscommunicate.

Brands risk accusations of greenwashing or, increasingly, choose silence to avoid political backlash.

Meanwhile, athletes are motivated to engage on climate action but lack structured, low-risk avenues to do so credibly.

What We Do

We’re Building the Infrastructure for Climate-Aligned Sponsorships.

The Long Game operates as a curated sponsorship infrastructure layer: connecting sustainability-driven brands with vetted climate-conscious athletes through structured matchmaking, strategic oversight, and athlete-led storytelling.

Our Core Offerings:

Exclusive Marketplace

strategic advisory

Managed Oversight

TLG Studios

We maintain an opt-in, climate-conscious athlete network and qualify brands with embedded sustainability commitments. Every match is screened for alignment and risk.

We guide brands and athletes through partnership positioning, greenwashing risk mitigation, and long-term ambassador strategy.

We provide ongoing partnership support to ensure alignment, credibility, and measurable impact.

We produce athlete-led storytelling: short-form and documentary-style that transforms sponsorship into cultural credibility.

Who We Work With

For forward-thinking, sustainable brands

We prioritize partnerships where sustainability is embedded in products or operations, not one-off initiatives.

Qualification Criteria:

B-Corp / Science-Based Targets / Carbon-neutral / Circular
Public sustainability reporting / High MSCI rating

sustainable consumer brands

Outdoor & Performance brands

sustainable apparel

sustainable food & Bev

For athletes…

Unlock Purpose-Driven Partnerships

Land authentic, purpose-driven brand partnerships.
Get professional support to share your story and grow your influence.
Build your post-sport legacy with sustainability at the heart of it.

Join Our Athlete Pool

For brands…

Engage Athletes Who Align With Your Purpose

Tap into a pre-vetted network of climate-conscious athletes.
Activate storytelling that connects emotionally and drives credibility.
Co-create content that builds trust, engagement, and measurable impact.

Access Our Athlete Pool

Our Founding Story

The Long Game was founded by former Division I athlete and All-American rower Louisa Freeman, a sustainability strategist with nearly a decade of experience helping brands, startups, and institutions navigate the transition toward more responsible business models.

While completing her graduate studies in Sustainability Management at Columbia University, Louisa was inspired to engage athletes and spent 9 months speaking to as many athletes, agents, and sustainability leaders across global sport to understand what athlete engagement on climate looks like today.

A consistent pattern emerged:

Athletes want more purpose-driven sponsorships.
Brands want credible voices without reputational risk.
There was no trusted system connecting the two.

The Long Game was built to fill that gap.

Today, TLG curates values-aligned athlete partnerships and produces athlete-driven content that integrates sustainability naturally into sport. Our mission is simple: shift athlete marketing from transactional endorsements to long-term, credible influence that normalizes sustainable behaviors at scale.